Scientific Games and Hard Rock International Extend Partnership for U.S. Sports and iGaming Expansion

Scientific Games Corporation has been chosen by Hard Rock International as the provider of its OpenSports and OpenGaming solutions for regulated markets in the U.S. The partnership will initially see Scientific Games rolling out its digital and retail OpenSports solutions in Iowa and New Jersey. It will also be the exclusive sportsbook provider for Hard Rock’s operations in the agreed states. In addition, Hard Rock International will utilize Scientific Games’ OpenGaming solution for its iGaming offering in New Jersey through the Hard Rock Casino apps and HardRockCasino.com.

The OpenGaming solution will also power the player account platform across all of Hard Rock International’s digital solutions in the two states. Jordan Levin, group CEO of the digital division at Scientific Games, expressed excitement about the extended partnership, citing the company’s expertise in iGaming and sports technology. Kresimir Spajic, SVP of online gaming and sports betting at Hard Rock International, also expressed enthusiasm about the collaboration, stating that Scientific Games’ technology is of the highest quality and that the launch of OpenGaming in New Jersey will enhance their existing casino offering.

As part of the extended relationship, Hard Rock International aims to provide its players with a top-notch omni-channel sports betting and iGaming experience driven by the robust and scalable technology provided by Scientific Games. The partnership represents an effort by both companies to elevate their offerings and bring more entertaining experiences to their loyal customer base.